core brand value

См. также в других словарях:

• brand value — UK US noun ► [U] MARKETING, FINANCE the financial value of having customers who will pay more for a particular brand: »A company s brand value depends on its reputation. ► [U] MARKETING, FINANCE the value of a particular brand for the company… …   Financial and business terms

• brand — {{Roman}}I.{{/Roman}} noun 1 type of product made by a particular manufacturer ADJECTIVE ▪ leading, major, premium, principal, top ▪ the world s leading brand of vodka ▪ famous …   Collocations dictionary

• Brand equity — refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name [Aaker, David A. (1991), Managing Brand Equity. New York: The Free… …   Wikipedia

• Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand …   Wikipedia

• Brand Management — A function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations… …   Investment dictionary

• Brand loyalty — Brand loyalty, in marketing, consists of a consumer s commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.Dick, Alan S. and Kunal Basu… …   Wikipedia

• Brand engagement — is a term loosely used to describe the process of forming an attachment (emotional and rational) between a person and a brand. It comprises one aspect of brand management. What makes the topic complex is that brand engagement is partly created by …   Wikipedia

• List of Intel Pentium Dual-Core microprocessors — The Intel Pentium Dual Core brand refers to mainstream x86 architecture microprocessors from Intel. These are based on either the 32 bit (Pentium M derived) Yonah or 64 bit Core microarchitecture Allendale processor cores, targeted at mobile or… …   Wikipedia

• Net asset value — (NAV) is a term used to describe the value of an entity s assets less the value of its liabilities. The term is most commonly used in relation to open ended or mutual funds because shares of such funds registered with the U.S. Securities and… …   Wikipedia

• Theory (brand) — theory (marketed in lower case letters) is a New York based men s and women s contemporary better sportswear fashion label known for its clean line and luxuriously simple clothes and accessories. theory merchandise is sold through signature… …   Wikipedia

• Fighter Brand — A fighter brand is a brand under which goods or services are marketed in parallel but separately by a vendor in order to compete for customers based on price without compromising the prestige of the core brand or to reach out to a certain… …   Wikipedia